Corporate · 2025–2026
Human stories for a national health insurer
Anthem
The Challenge
Healthcare messaging is dense, regulated, and easy to ignore. Anthem needed social content that people would actually watch — without compromising brand compliance.
The Solution
Working with account executives to ensure compliance, Gray Content Studio produced the BOA testimonial video (Lisa Watson ABS), the Anthem Holiday video, and the Peak Time Rebates campaign — motion graphics and visual storytelling built for digital platforms.